- The Importance of Measurement

The Importance of Measurement

Any professional marketer will tell you that it’s not worth going to the effort of

implementing an Internet marketing strategy (which is going to cost you time and

money), without also implementing a system to track your progress and determine what

is working for your particular business. By tracking each strategy you implement, you

will be able to measure your return on investment (ROI) and determine whether or not

the strategy is effective.

What is ROI? Consider the following example: Let’s say you invest $500 in an online

advertising campaign that generates $1,500 in revenues. Your profit (sales minus

expenses), or ROI, is $1000 or 200%.

Here’s an easy way to track targeted campaigns. First, purchase a good statistics

package to measure your website traffic. The statistics generated should tell you where

your website visitors are coming from, where they are going, how long they are staying,

and from which part of your site they are leaving. Then, use dedicated promotional

codes for different campaigns that you test so that you can follow which campaigns are

drawing customers to your site.

You may want to measure your progress weekly, monthly and yearly to determine

whether you are achieving your objectives and meeting the targets you have set for

your business.